Analytical eye: Viewing through the data jungle

Every day vast amounts of information flood into business databases. To achieve their corporate objectives, companies try to evaluate information relevant to their activities as effectively as possible.

In the day-to-day working environment they use business intelligence programs to collect, evaluate and present data. But many of the current analytical methods can only display information statically, as lists or reports. Visualization techniques help to present the information in a form that can be more easily understood.

Dr. Jörn Kohlhammer, head of the department responsible for this project at the Fraunhofer Institute for Computer Graphics Research (IGD) in Darmstadt, explains: »With Visual Analytics we combine analytical methods and visualization techniques. The user and the computer interact closely, but the user is always in the forefront. He or she makes the decisions, not the system.«

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